Private
Label
Private Label
Marketing
According
to market research, there are 63 million Americans
who fall into the category of concerned with
alternative health and sustainable environmental
issues. The market is large, growing, and has
ample room for your company to grow with it.
Promoting products that address the needs and
concerns of this group makes your company appealing,
which translates into increased sales.
What
we offer is a fantastic, proven line of environmentally-friendly,
user-safe cleaning products - that actually
work! Our mission is to make a difference
in the environment and in people's health. We
naturally want to partner with companies with
similar missions and assist them in both marketing
our products and increasing people's awareness.
It goes without saying that the best products
to promote are those rich with benefits for
both you and your customers.
When
the specific and tangible advantages of effectiveness
and increased safety are clearly articulated
in marketing efforts, customers respond and
products become hot sellers. When
products then actually prove to be safe, and
work even better than their non-green counterparts,
they become stable reorders. Offering a full
line of cleaning products gives you the opportunity
to acquire customers in this category at a rapid
rate.
Good business
sense and a terrific marketing opportunity:
promoting our line of environmentally-friendly,
user-safe cleaning products and implementing
a sound marketing strategy will naturally grow
your business, and your mission will be excellently
served. And you will be assisting your customers
by promoting products which support a healthier,
more vital life.
Note: Minimum
purchases and annual sales volume requirements
do apply.
Products
for the Benefit of Many
Review the
benefits your customers will experience when
purchasing this line of cleaning products:
Customers
will buy products that are as effective or
more effective than toxic national brand cleaners
at prices that are competitive. In the past,
alternative cleaning products that are inferior
to and often more expensive than national
brands have been introduced. Customers could
not justify cost versus performance. Our products
will change your customers' perceptions of
value forever.
By educating
your customers to the benefits of our products,
they will realize that they have a choice
to avoid products which contribute to accumulation
of toxins in their homes and in their families'
bodies. Further, by making safer choices at
home, they will realize that they help to
reduce the toxic impact on the environment
as well. Raising their awareness empowers
them to become more conscious and informed
consumers.
In addition
to these benefits, each product in our line
has specific advantages. For example, our
Dynamic Glass Cleaner doesn't streak, our
Dynamic Laundry Solution is hypoallergenic,
and our Dynamic Scrubbing Cleanser doesn't
leave a filmy residue. Refer to the product
details for additional specific benefits.
Strong customer benefits naturally
translate into benefits for you as a Retailer:
You will
increase sales exponentially by increasing
the number of customers, increasing the frequency
of purchase and increasing the ticket size.
You will
build customer loyalty and trust. When customers
experience great satisfaction with products,
those good feelings become equated with your
company name. Customers keep coming back and
are open to trying new products at your suggestion.
You will
uphold your mission of helping people convert
to nontoxic products and positively impact
their health and the well being of the environment.
You will
introduce your private label product line
quickly without years of research, development
and stages of product maturity and improvement.
You have access to a mature product line on
which to immediately put your name.
You will
have the choice of positioning your private
label cleaning line as either a premium line
or a competitive price line. Regardless of
choice, your good name gets associated with
the particular benefits of that positioning.
You will
have the opportunity to build great sales
on a product line, while maintaining a competitive
retail price. The nature of our product line
brings residual income without further investment
beyond order taking and customer service functions.
The more frequently
your customers call on your business to provide
them with healthy products, the more opportunity
there is for them to purchase. Our line of
environmentally-friendly, user-safe cleaning
products are consumable. Marketing our line
to your existing customers can dramatically
increase the frequency with which they will
order.
Consistently
educating and exposing your customers to new
products that support their health and well
being is part of the overall mission of your
business. By taking care of your company's mission,
your sales will increase naturally.
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